The shop certainly caters to a higher-end clientele with some rather nice bike and component brands in stock. That said, the prices weren't any higher than you'd find elsewhere. SMMC tried to differentiate itself with ..
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SMMC – Nicest Shop Ever? – Bike Hugger
Tags: certainly-caters, component-brands, higher-end-clientele, nice, prices, rather-nice, shop, smmc, the-prices